Director: Mariana Blanco
Cinematographer: Larkin Seiple
LED Designer & Programmer: Matt Ardine
The treatment for this commercial asked for an LED wall that didn’t look like an LED wall. Mariana wanted to take stills of Sundance films and pixelmap them across the LED array. A bookcase-looking container was CNC’ed and 1,600 LED pixels were individually placed inside each hole. The result is a video display that doesn’t look like a video display.
